1/4/2024 0 Comments Who makes howler head whiskeyVarious studies suggest that consuming one shot per day (for women) or two shots (for men) could potentially reduce oxidative stress levels within our bodies due to the presence of phenols – chemical compounds found within beverages like whiskey form which act as antioxidants protecting cells from damage caused by free radicals. Moreover, it’s important to consider the potential antioxidant benefits associated with drinking whiskey in moderation. These vitamin-rich compounds are generally stored within the body and help to regulate many metabolic processes and ensure that organs function properly. Additionally, Howler Head Whiskey also contains several B Vitamins including Thiamin, Niacin and Riboflavin. This can help provide drinkers with an extra bit of energy – although it must be noted that excessive consumption could lead to adverse effects on physical and mental wellbeing. To start off, Howler Head Whiskey contains Macobemol which is a type of caffiene found in trace amounts in whiskey and other alcoholic beverages. Aside from providing a much-needed public health lesson about alcohol intake, this blog will help to further discuss the nutritional value of Howler Head Whiskey. While it may not seem like a source of nutrition, whiskey does contain certain elements that can be beneficial for your health in moderation. Whiskey is an alcoholic beverage that has been enjoyed since the turn of the 16th century, with its production methods passed down from one generation to the next. In other M&A news, Green River Distilling Co was recently acquired by Bardstown Bourbon Company.Uncovering the Nutritional Value of Howler Head Whiskey “Howler Head has established a clearly unique brand personality and, through its deep relationship with UFC, has a huge on-tap worldwide fanbase ready to enjoy this fantastic Bourbon,” added Kunze-Concewitz.īottled at 40% ABV, Howler Head retails in the US for US$29.99 per 750ml bottle. Howler Head is also the official flavoured whiskey partner of the Ultimate Fighting Championship (UFC), which reaches nearly 700m fans annually, according to UFC president Dana White. The Bourbon is then aged for two years in American white oak barrels with alligator char, and blended with ‘natural’ banana flavour.īob Kunze-Concewitz, CEO of Campari Group, noted that Bourbon is one of the company’s “global priority brand pillars”, making Howler Head an “ideal fit” for the firm’s portfolio.Ĭampari Group’s whisky portfolio currently includes ‘global priority’ brand Wild Turkey Bourbon, and ‘regional priorities’ Forty Creek Canadian whisky and The Glen Grant Scotch whisky. The whiskey is made at Owensboro-based Green River Distilling Co, using proprietary yeast, grains and mineral-rich water filtered through Kentucky limestone. “In our second full year in market, we are witnessing incredible demand for this product and see endless opportunity for growth as we maximise Campari’s established route-to-market expertise, including its vast sales organisation and distributor relationships, both in the US and internationally.” “Campari Group has a proven track record for building global brands that consumers truly love and we can think of no better partner as we expand distribution of Howler Head around the world, as well as tap into the vast potential that remains in our existing markets of the US, Canada and the UK,” said Simon Hunt, CEO of Catalyst Spirits. Since the start of 2022, Howler Head has expanded its operations in North America, entered key global markets, including the UK, and is said to be on target for ‘significant year-over-year growth’. In its first full year of operations, the brand sold more than 50,000 nine-litre cases, mainly in the US and Canada, and generated net sales of US$6.7m. Launched nationally in the US last year, Howler Head Kentucky Straight Bourbon is described as one of the fastest-growing whiskey brands in the States. The agreement provides Campari Group with global distribution rights, as well as the option of full ownership of the brand from 2025, depending on its future sales performance. Italy’s Campari Group agreed to buy the minority stake in the banana-flavoured Bourbon from Catalyst Spirits in a deal that closed today (24 August). Howler Head Bourbon is described as an ‘ideal fit’ for Campari Group’s portfolio Wild Turkey owner Campari Group has purchased a 15% stake in flavoured Bourbon brand Howler Head for US$15 million.
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